We recognise that every person's experience of bereavement is unique.
Every person who contacts us is respected as a unique individual.
We serve the best interests of our callers.
We inform, advise and signpost to the most appropriate services.
All personal data is used solely for the purpose for which it was given.
We comply fully with data protection law.
We respect our callers' wishes regarding further contact.
We are committed to working in cooperation with other organisations across the voluntary, statutory and commercial sectors.
We are transparent about our structure and support.